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Similar to networking, it is about nurturing mutually beneficial relationships with your colleagues. Collaboration is, in its essence, a collegial and connection-forming pursuit. These experiences benefit your budding client base by showing them who you are and what you’re about, and might also shine a light on a whole new market that you are uniquely qualified to fill. Success in networking occurs when you take the approach of being curious about, and then helpful to, others. Joining groups on Facebook or organizations such as Yoga Alliance can open up excellent networking opportunities with yogis who might not find you otherwise. In turn, these experiences can often translate into new opportunities to teach to larger, and/or more specific, audiences. Networking, when done right, is about sharing knowledge and experiences, working through problems, and building confidence for everyone involved. Networking can seem intimidating, but it is an important way of growing your skill set, building a client base, and creating lasting connections-professional or otherwise. But as you do, Rountree warns, “Don’t try to be all things on all platforms.” You are targeting your content to students who connect with your voice and your particular message, and sometimes this is based specifically on the platform they use to connect with you.
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Michael Supina, founder of the digital marketing company, Motiv Mktg says, “Keeping people engaged requires teaching them something they didn’t know.” Be intentional when you are posting, and keep your content relevant and on-brand. “Go beyond Instagram and into other channels, maybe even into the newsletter for your local gardening store, senior center, or bike shop,” recommends Rountree.Īn important guiding principle is to ensure that your content is educational and relevant to your selected audience. Once you are clear about your niche and student base, Rountree suggests figuring out “how you can share tips and other content using the channels that your students like to use.” Social media is a good place to start, but know that every client has a different mindset and background, so diversifying your methods of connection will ensure you reach the widest possible client base. Keep in touch-and educate while you connect If this relationship connects with how you want to teach, then you know you’ve found your community. Think of this as building a system of asteya (reciprocity with all things), where you share your knowledge and passion for yoga, and your audience shares their curiosity and interest as to how well this connects to their needs. “Dialing into this foundation will make all of your future decisions easier,” says Munkholm. This questioning can help you find your particular niche, and make you stand out in a sea of generalists.
Building a client base software#
Laura Munkholm, president and co-founder of Walla, a next-generation studio management software system, recommends asking yourself : “What does your ideal client need in their life? What are they looking for in a practice? Are you committed to a particular demographic?” Once you have decided who you are and what your unique talents are, it is much easier to identify who you want to attract as your clients. When you do, you will be inspired by those who respond to your authenticity, and consequently attract those who intrinsically connect with you and your unique approach to teaching yoga. To do so, you may have to ask yourself some ardent questions: What is your reason for being? What ignites the fire in your belly? Indeed, the more you are honest with yourself, the more you can show up authentically.ĭon’t be afraid to share your journey and yoga experiences with transparency and sincerity.
Building a client base professional#
“The more you teach what you know and share the specific ways that yoga has helped you, the more you’ll attract the very students who will benefit most from what you have to offer,” says Sage Rountree, PhD, E-RYT500, author of The Professional Yoga Teacher’s Handbook. Know thyself-and then sing it loud and proud See also: So You Finished Your Teacher Training. With good reason: There’s nothing more demoralizing than showing up week after week prepared to teach, only to look out into an empty class! But how do you build up a loyal student community that truly represents your vibe? While there is no easy answer or template, this expert advice will help you on the road to success. Building a solid client base is one of the prime goals for any yoga teacher.